
Despite the rather unfortunate conditions of today’s economy, tourism is growing closer and closer to becoming the world’s largest industry. Just from 2008, international tourist arrivals were up 6.5% in 2010 to 935 million, and that was after the country with the highest GDP entered a recession. With rapid development occurring worldwide, there is a growing concern for the negative impacts of mass tourism. Sustainable tourism has become an essential aspect of the travel industry. However, many times travelers are unaware of exactly what sustainable travel entails and how to incorporate it into their itineraries. As travel companies begin to jump on the green travel bandwagon it can be difficult to decipher which ones truly embrace sustainable travel, by not only minimizing the negative environmental aspects of travel but also contributing the local economy and communities, and which ones are simply claiming to be greener as a marketing plow. Through a series of ecotourism blogs, we will highlight some of the industry trends and changes currently occurring to give travelers a better understanding of what it means to travel sustainably.